Volume 20, Issue 2 (2018)
Articles
Social Comparison Theory and Interpersonal Contact
Y. Jin Youn and Kiwan Park
Using Predictive Analytics to Profile Potential Adopters of Autonomous Vehicles
Eun-Ju Lee, Nordirov Zafarzon, and Jing Zhang
Strengthening Market Position through Branding “CheongKwanJang”
Kay Ryung Koo, Sang Yong Kim, Seok Kyun Kim, and Jun
