Volume 20, Issue 3 (2018)
Articles
Differentiated B2B Marketing Strategy of Dongwon Systems, the No.1 Packaging Solution Company in Korea
Mina Jun, Sang Yong Kim, Janghyuk Lee, and Koo
The Impact of Salesperson Look-Brand Personality Congruence on Brand Affect
Heekyung Lee and Youjae Yi
The Dark Side of Star Marketing
Hojoon Jang and Kyoungmi Lee
