Volume 21, Issue 1 (2019)
Articles
The Effect of Rating Dispersion on Purchase of Experience Goods based on the Korean Movie Box Office Data
Lian Chen, Kang Jun Choi, and Jae Young Lee
Genesis Standing Alone as a Luxury Sedan Brand in the U.S. Market
Hyerin Ryu and Sunkyu Jun
The Effect of Inclusion versus Exclusion on Consideration Set Size
Sarah Heeju Lee and Se-Bum Park
The Effects of Variety and Visual Cue on Perceived Quantity and Consumer Attitude toward Participation into Sales Promotion Events
Changhyun Lee and Youngchan Kim
Social Identity and Regulatory Focus
Sangwoo Park, Dakyeong Heo, and Dongwoo Shin
