Volume 21, Issue 2 (2019) 01/01/2019
Articles
The Effects of One-Sided vs. Two-Sided Review Valence on Electronic Word of Mouth (e-WOM): The Moderating Role of Sponsorship Presence
Jihye Park, Youjae Yi, and Dawon Kang
The Study on the Effect of Waiting Line on Consumers’ Perceived Quality and Emotional State
Nan Li and Jae-Do Song
Effect of Online Word of Mouth on Product Sales: Focusing on Communication-Channel Characteristics
Jaihyun Jeon, Taewook Lim, Byung-Do Kim, and Seok
Luxury Brand Equity in Online Channel: The Moderating Effect of Brand Trust
Hyowon Hyun, JungKun Park, and Weon Sang Yoo
