Volume 21, Issue 3 (2019)
Articles
The Effect of Construal Level on Variety Seeking across Subcategories
Jiyeon Suh and Eugene J. S. Won
Ethically Questionable Consumer Behaviors: Korean and American Perspectives
Jungki Lee and Sam Fullerton
The Effects of Social Media Advertising on Social Search in China: Evidence from Luxury Brand
XING GAO, Sang Yong Kim, Da Yeon Kim, and Lee
