Volume 21, Issue 4 (2019)
Articles
What Brings Customer Gapjil? The Intertwined Effects of Perceived Economic Mobility, Self-Other Referent Priming, and Temporal Focus
Yongju Kwon and Youjae Yi
The Causes of Guilt in Ready-meal Users: A Focus on Cooking Instructions and Consumers’ Health Locus of Control
Hyunsook Shin, Dongmin Lee, Jeeyoung Lim, and Moon
The Effect of Product Experience Through Virtual Reality on Product Evaluation
Eunmi Jeon, Youngjee Han, and Hyunjin Woo
The Effect of Population-Level Learning on Entry Likelihood in the Mobile Game Industry
Dusan Seong and Sahangsoon Kim
