Volume 23, Issue 1 (2021)
Articles
Editorial: New Path for the Asia Marketing Journal
Ji Hee Song and Moon Young Kang
Digital Signage User Satisfaction Model: The Dual Effect of Technological Complexity
Mi-ah Lee, Sooyeon Lee, and Eunju Ko
Where You Live Matters to Have the American Dream: The Impact of Collective Social Capital on Perceived Economic Mobility and the Moderating Role of Income
Yanghee Kim, Youjae Yi, and Hyuna Bak
The Impact of Conspicuous Consumption and Perceived Value on New Product Adoption Intention
Meixiang Cui and Subin Im
