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Home > JOURNAL > Vol. 23 (2021) > Iss. 2

 

Volume 23, Issue 2 (2021)

Articles

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The Effect of Adding Novel Attributes to Hedonic vs. Utilitarian Base: Role of Holistic vs. Analytic Thinking Style
Juyon Lee and Wujin Chu

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Configurational Paths to Generating Knowledge Benefit through Customer Participation
Woojung Chang

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Does Political Orientation Affect the Evaluation of Artificial Intelligence?
Haejoo Han, Sujin Park, and Kyoungmi Lee

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Retail Employees’ Ethical Value and Climate on Multidimensional Job Satisfaction: A Comparative Study with B2B Employees
Hyowon Hyun, Jungkun Park, Jihwan Yum, and Sangwoo Lee

 
 
 
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ISSN (Online):
2765-6500

ISSN (Print):
1598-7868

 
Asian Marketing Journal is licensed under a CC BY 4.0 license
 
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