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Home > JOURNAL > Vol. 23 (2021) > Iss. 4

 

Volume 23, Issue 4 (2021)

Articles

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The Safety Paradox of Self-Driving Cars
Yeh Jun Lee and Jongwon Park

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Donation Levels in Cause-Related Marketing (CRM): The Impact of Donation levels, Consumer Support and Self-Expressive Cues on Perceived Benefits and Perceived Monetary Sacrifice
Tae Hee Park and Dongho Yoo

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What Improves Customer Satisfaction in Mobile Banking Apps? An Application of Text Mining Analysis
Yun Kyung Oh and Jung-Min Kim

Research Notes

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Research Note: Assessing the Impact of K-pop on the Sales of Korean Brands: A Case of Automobile in the U.S. Market
Yayu Yuan and Janghyuk Lee

 
 
 
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ISSN (Online):
2765-6500

ISSN (Print):
1598-7868

 
Asian Marketing Journal is licensed under a CC BY 4.0 license
 
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