Volume 25, Issue 1 (2023)
Editorial
Editorial: Together with the Asia Marketing Journal
Jaewon Yoo, Woo Jin Choi, and Minki Kim
Articles
Attribute Resemblance and Preference for Products: Moderating Effect of Attribute Familiarity
Kwanho Suk
Effects of Difference Age and Information Searching Level on Attitudes toward Innovative Product
Sinae Lee and Dongwon Min
Effects of Disclosing Discount Code Commissions on Perceived Influencer Sincerity and Attitude toward Discount Code Use
Mira Lee and Taehee Park
Research Notes
