Volume 25, Issue 2 (2023)

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Scripting the Meaning: The Influence of Brand Name Script on Brand Meaning and Brand Attitude
Olga Roshchupkina and Gi-Du Kang

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The Differential Effects of Virtual Reality (VR) on the Novice and Experienced VR Users
Youjung Jun

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Do CSR Activities Improve Short-Term Financial Performance? Competitive Mediating Effects of Job Satisfaction
JungWon Lee and Cheol Park

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The Asymmetric Effects of Identity Salience on Judgement: The Role of Valence and Attribute Congruence
DaHee Han and Claire Heeryung Kim