Volume 25, Issue 4 (2023)
Articles
Motives for Consumer Behavioral Engagement on Brand-Related Social Media Content : A Study Based on Organismic Integration Theory and Personality
Chi T.K Nguyen and Jusik Park
Jay-Customer Behavior's Influence on Job Stress and Customer Orientation: Perceived Organizational Support's Moderating Effect
Li Mei Liu, Seong Ho Lee, and Jin Choi
Uncovering the Relationship between ESG Practices and Firm Value: The Role of Reputation and Industry Sensitivity
Yanghee Kim, Hojoon Jang, and Junhee Seok
Enhancing Customer Happiness Through Corporate Social Responsibility: Unveiling the Impact of CSR on Customer Well-Being
Cheonglim Lee, Yongju Kwon, and Youjae Yi
Experiencing High Loneliness Increases Evaluation of Products in Social Media Ads
Youjung Jun and Taehyeon Eom
