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Home > JOURNAL > Vol. 26 (2024) > Iss. 1

 

Volume 26, Issue 1 (2024)

Articles

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Incomplete Decisions on Reward-Based Crowdfunding Platforms: Exploring Motivations from Temporal and Social Perspectives
KwangWook Gang, Hoon S. Cha, and Ilyoo B. Hong

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Crisis to Opportunity: The Role of Consumer Awareness in Mergers and Acquisitions (M&As) during the COVID-19 Pandemic
Hojoon Jang, Junhee Seok, and Jongdae Kim

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Identifying the Actual Impact of Online Social Interactions on Demand
Dong Soo Kim

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Observer Responses to Others' Charitable Donations: Effects of the Donor Social Class-Donation Type Interaction
Shinhyoung Lee

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Literature Review of Extended Reality Research in Consumer Experience: Insight From Semantic Network Analysis and Topic Modeling
Hansol Choi and Hyemi Lee

 
 
 
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ISSN (Online):
2765-6500

ISSN (Print):
1598-7868

 
Asian Marketing Journal is licensed under a CC BY 4.0 license
 
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