Volume 26, Issue 2 (2024)
Articles
The Effect of eWOM on Movie Sales Considering Competition and Culture
JungWon Lee and Cheol Park
How Google Advertisements Attract Consumers' Call-to-action and Electronic Word-of-mouth
Tser-Yieth Chen, Hsueh-Ling Wu, and Jiun-Hua Yun
Nodding as a Catalyst for Improving Attitudes and Purchase Intentions in Online Context
Yusu Lee and Jinhee Choi
Paying Back to Good Deeds: A Text Mining Approach to Explore Don-jjul as Pro-consumption Behavior
Hojin Choo and Sue Hyun Lee
