• Home
  • Search
  • Browse Collections
  • My Account
  • About
  • DC Network Digital Commons Network™
Skip to main content
  • Home
  • My Account
Asia Marketing Journal
  •  
  •  

Home > JOURNAL > Vol. 26 (2024) > Iss. 2

 

Volume 26, Issue 2 (2024)

Articles

PDF

The Effect of eWOM on Movie Sales Considering Competition and Culture
JungWon Lee and Cheol Park

PDF

How Google Advertisements Attract Consumers' Call-to-action and Electronic Word-of-mouth
Tser-Yieth Chen, Hsueh-Ling Wu, and Jiun-Hua Yun

PDF

Nodding as a Catalyst for Improving Attitudes and Purchase Intentions in Online Context
Yusu Lee and Jinhee Choi

PDF

Paying Back to Good Deeds: A Text Mining Approach to Explore Don-jjul as Pro-consumption Behavior
Hojin Choo and Sue Hyun Lee

PDF

How Trust in Human-like AI-based Service on Social Media Will Influence Customer Engagement: Exploratory Research to Develop the Scale of Trust in Human-like AI-based Service
Jin Jingchuan and Shali Wu

 
 
 
  • Journal Home
  • About This Journal
  • Editorial Board
  • Past Editors
  • Information for Authors
  • Information for Reviewers
  • Ethical Publication Policy and Procedures
  • Contact Information
  • Submit Article
  • Author Fees
  • Most Popular Papers
  • Receive Email Notices or RSS

 

Search

Advanced Search

ISSN (Online):
2765-6500

ISSN (Print):
1598-7868

 
Asian Marketing Journal is licensed under a CC BY 4.0 license
 
Elsevier - Digital Commons

Home | My Account | Accessibility Statement

Privacy Copyright

Korean Marketing Association