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Home > JOURNAL > Vol. 27 (2025) > Iss. 2

 

Volume 27, Issue 2 (2025)

Articles

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Does Your Company Care about the Fears of Pandemic for Salespeople? Insights from Pandemic Demands and Resources
Ihsan Ullah Jan, Seonggoo Ji, and Changju Kim

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Market Power Versus Regulation Forces: The Impact of Antitrust Regulation on Software Firms
Gwona Ko, Boreum Choi, Wooje Cho, and Young Bong Chang

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A Study on Consumer-Avatar Interactions in the Metaverse: Implications for Marketing Strategies
Sunmin Kim, Ji Hyeon Heo, and Ji Hee Song

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How Implicit Theories Can Enhance or Reduce Charitable Behavior
Yoni Yoon and Jongwon Park

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K means clustering analysis for Chinese tourists' segmentation on duty-free personal luxury goods purchasing intentions in the Asia-Pacific region
Feng Hui, Piang-or Loahavilai, Nopasit Chakpitak, and Tirapot Chandarasupsang

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SME Marketing Performance: A Mixed-Method Study on Resilient Compositional Capability
Sugianto Sugianto, Ramadania Ramadania, and Wenny Pebrianti

 
 
 
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ISSN (Online):
2765-6500

ISSN (Print):
1598-7868

 
Asian Marketing Journal is licensed under a CC BY 4.0 license
 
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