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Home > JOURNAL > Vol. 27 (2025) > Iss. 3

 

Volume 27, Issue 3 (2025)

Articles

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Customer Satisfaction and Shareholder Value in the Hospitality and Tourism Industry: The Moderating Role of a CEO’s Marketing Experience
MinChung Kim and YongHee Kim

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Hedonic and Utilitarian Products for the 21st Century: Classification of Modern Product Categories
Jin-A Choi, Sufyan M. Baksh, and Hyuk Jun Cheong

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Saving Face While Earning Rewards: Reward-Both Referral Programs More Effectively Elicit Referrals for Experiential Purchases than Reward-Me Programs
Hyunkyu Jang and Raj Raghunathan

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Giving Locally or Globally? How the Destination of Corporate Charitable Donations Shapes Consumer Brand Preferences
Ohjin Kwon, Young Jee Han, and Hakkyun Kim

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The Effect of National Brand Failure on Micro-National Image and Attitudes Toward Other Brands: The Moderating Role of Ethnocentrism
Ringge Jia and Seong Do Cho

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The Effect of Customer Perception of Service Failure and Recovery on Relationship Dissolution Behavior: Evidence in Airline Services
JiHyo Moon, Sang-Lin Han, and Jong Won Lee

 
 
 
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ISSN (Online):
2765-6500

ISSN (Print):
1598-7868

 
Asian Marketing Journal is licensed under a CC BY 4.0 license
 
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