Volume 28, Issue 2 (2026)
Articles
From Emotions to Impulse: A Serial Mediation Approach in TikTok Live Commerce
Amrul Asraf Mohd-Any, Moniruzzaman Sarker, and Shaoxuan Lu
Can AI-Generated Ads With Future Predictions Drive Higher Donations Than Human-Created Ads?
Chaewon Song and Sujin Song
Uncovering App Activity Patterns Behind E-Commerce App Usage: An Explainable AI Framework
Myounggu Lee and Hye-Jin Kim
The Price of Expectation: How Luxury Consumers React to Quality Crises
Jeong Ah Yoo, Daye Hong, and Yoon Hi Sung
Social Exclusion Cues and Collective Action Motivation in Environmental Campaigns: The Buffering Role of Social Support
Hwan-Ho Noh and Warren B. Chik
The Impact of Fear of Aging on Luxury Consumption Among Middle-Aged Women
Jiyeon Lee, Xiaofei Wu, and Dongwoo Ko
Ensouling Progressive Partnership Synergy in Marketing to Revive the Indonesian Furniture Industry
Ahmad Ikhwan Setiawan, Fatimah Fatimah, and Cheryl Marlitta Stefia
