On - Line 과 Off - Line 을 결합한 IMC 전략의 성공적 실행사례

Authors

Kwang Ho Ahn
Byung Hoon Lim

Recommended Citation

Ahn, Kwang Ho and Lim, Byung Hoon (2002) "On - Line 과 Off - Line 을 결합한 IMC 전략의 성공적 실행사례," Asia Marketing Journal: Vol. 4 : Iss. 1 , Article 5.
Available at: https://doi.org/10.53728/2765-6500.1082

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