Volume 17, Issue 3 (2015)
Articles
The Roles of Money’s Pride and Surprise Tag on the Use of Money
Cong Liu and Nak Hwan Choi
The Antecedents and Consequences of Effective Brand Positioning
Changju Kim, Eunji Seo, Junghwa Hong, Kang, and Stephen J. Newell
Exploratory Study of the Impact of Social Media Marketing on Consumer Purchase Intention
Tayyaba Noreen and Sang-Lin Han
Comparison of Experienced and Inexperienced Consumers’ Utilisation of Extrinsic Cues in Product Evaluation
Yoonjeun Kim, Kiwan Park, Yaeri Kim, and Chung
